Ukrainian Bible App Goes Viral

Ukrainian Bible App Icon

   Scripture App Builder (SAB) was created to allow many people groups to read and listen to God’s Word in a language they know best and in formats that are accessible so that lives are changed through heart transformation. SAB is free software used by many organizations.
    One of these organizations is Biblica, best known for the NIV translation. In recent years, they have initiated new digital scripture distribution goals using SAB which include: 1) Building a companion Bible app for every new Bible launch, and 2) Building a Bible app for the rest of their translation portfolio.
    This strategy has been transformative in launching the New Ukrainian Translation. Biblica was finishing the process of publishing this translation when Russia invaded Ukraine. They decided to expedite the release and advertising of the SAB-created app

Here is the timeline:

Feb 24, 2022 Russia invades Ukraine
Feb 26, 2022 Started Google ads
Mar 17, 2022 100k downloads
Apr 1, 2022 200k downloads
Jul 19, 2022 500k downloads
Feb 26, 2023 1,078,321 downloads, 95% inside Ukraine
15,873,899 chapter engagements
5,769,017 minutes spent on app by users

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