Scripture App Builder (SAB) was created to allow many people groups to read and listen to God’s Word in a language they know best and in formats that are accessible so that lives are changed through heart transformation. SAB is free software used by many organizations.
One of these organizations is Biblica, best known for the NIV translation. In recent years, they have initiated new digital scripture distribution goals using SAB which include: 1) Building a companion Bible app for every new Bible launch, and 2) Building a Bible app for the rest of their translation portfolio.
This strategy has been transformative in launching the New Ukrainian Translation. Biblica was finishing the process of publishing this translation when Russia invaded Ukraine. They decided to expedite the release and advertising of the SAB-created app.
Here is the timeline:
| Feb 24, 2022 | Russia invades Ukraine |
| Feb 26, 2022 | Started Google ads |
| Mar 17, 2022 | 100k downloads |
| Apr 1, 2022 | 200k downloads |
| Jul 19, 2022 | 500k downloads |
| Feb 26, 2023 | 1,078,321 downloads, 95% inside Ukraine 15,873,899 chapter engagements 5,769,017 minutes spent on app by users |
Scripture App Builder has become a key part of Biblica’s Digital Bible Engagement Strategy. It has proved to be a flexible platform enabling us to both deliver scripture, but also other Bible-engagement resources to our global languages. It is quickly becoming our go-to app development platform. We are also able to serve marginalized language communities with the tool. We have been able to reach over 500% more people in these underserved language communities than with our larger traditional Bible engagement platforms. We are grateful to SIL for their continued development of the platform.
Joshua Seale, Biblica, Director of Digital Products
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